Beautiful website. I luuuurve the big type based sections and the strong/bold colors. The way you scroll mostly acts like a slideshow, which works in this instance. Then the big reveal of the logo at the bottom is killer.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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