Super strong graphically bold design. I love the strong lines and heavy set type. The black, white and red on top of the off color background make for a nice stark but inviting experience. The illustrations of the types of things they print on are well done and quickly communicate what you can get – I think they work even better than photos would. Great looking site here.
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
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