Good site from Principle out of Atlanta – for their interactive UI tool. The hero video is a great sales tool – and the looped videos are a cool, active way to make sure you understand the app allows animations and interactions. Clean and crisp on all the other parts too.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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