I really like the movement of the Pound & Grain site, out of Toronto. The subtle use of parallax with background shapes and colors, coupled with the images and copy make for a great experience. Also like the little vibrance of the animated gifs hero images, that smartly change to non-animated as you move to smaller screen widths. Content-wise, I also like their Story and Manifesto pages – I like stories that explain a company’s way of thinking, or the genesis of their ideas.
Sign-Up: Enhancing Conversions through good UX
Optimize your website’s sign-up process by focusing on clarity, ease, and user mindset. Clearly explain the purpose, benefits, and steps, and use social proof to build trust and drive conversions.
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