I really like the movement of the Pound & Grain site, out of Toronto. The subtle use of parallax with background shapes and colors, coupled with the images and copy make for a great experience. Also like the little vibrance of the animated gifs hero images, that smartly change to non-animated as you move to smaller screen widths. Content-wise, I also like their Story and Manifesto pages – I like stories that explain a company’s way of thinking, or the genesis of their ideas.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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