I really like the movement of the Pound & Grain site, out of Toronto. The subtle use of parallax with background shapes and colors, coupled with the images and copy make for a great experience. Also like the little vibrance of the animated gifs hero images, that smartly change to non-animated as you move to smaller screen widths. Content-wise, I also like their Story and Manifesto pages – I like stories that explain a company’s way of thinking, or the genesis of their ideas.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.



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