Nice single page website for an iPhone app. I like how all they do is just show off the app and focus on telling the story of what the app does. Putting you in a scenario you can understand quickly with just a background image of a map and a sentence “sending your dad last minute tickets now…” makes total sense. Lower on the page you can scan through other aspects of the app quickly and visually.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
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