Poppy, from Quirky out of New York, caught my eye because once upon a time I was COO of a start up that tried to do some of the same things in the pet industry before we had a lot of technology that is ingrained into our daily lives today… Besides some awesome product concepts – Poppy’s site is smooth and flows beautifully. With the three products, it’s trying to hit three really unique markets – chic mom – dog owners who treat their dogs as their children – and hipsters that NEED the perfect pour-over coffee. So the site has to be smooth to appeal to these three groups – I think Quirky accomplishes this.
Delight in web design transforms usability into memorable experiences, fostering user connections and brand loyalty. Balancing delight and functionality is key to crafting exceptional digital interactions.