Poppy, from Quirky out of New York, caught my eye because once upon a time I was COO of a start up that tried to do some of the same things in the pet industry before we had a lot of technology that is ingrained into our daily lives today… Besides some awesome product concepts – Poppy’s site is smooth and flows beautifully. With the three products, it’s trying to hit three really unique markets – chic mom – dog owners who treat their dogs as their children – and hipsters that NEED the perfect pour-over coffee. So the site has to be smooth to appeal to these three groups – I think Quirky accomplishes this.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.



Not chic dads?
Well played Chic Dad… well played.