Poppy, from Quirky out of New York, caught my eye because once upon a time I was COO of a start up that tried to do some of the same things in the pet industry before we had a lot of technology that is ingrained into our daily lives today… Besides some awesome product concepts – Poppy’s site is smooth and flows beautifully. With the three products, it’s trying to hit three really unique markets – chic mom – dog owners who treat their dogs as their children – and hipsters that NEED the perfect pour-over coffee. So the site has to be smooth to appeal to these three groups – I think Quirky accomplishes this.
Sign-Up: Enhancing Conversions through good UX
Optimize your website’s sign-up process by focusing on clarity, ease, and user mindset. Clearly explain the purpose, benefits, and steps, and use social proof to build trust and drive conversions.
Not chic dads?
Well played Chic Dad… well played.