Plug & Play is a web design agency in London and Surrey. Plug & Play undertakes digital projects including web design and development, eCommerce website design and digital marketing strategies.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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