I really like the big bold pictures and colors, the three columns in the bottom of the page really stand out nicely. I gotta say though, when you put text pre-filled in a form field you have to make it go away when I click in the field. But the placement and visual design of that sign up box really works for me.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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