An online portfolio website with a selection of works in UX/UI design, branding, advertising, graphic design, and type design made by Italian designer Pietro Gregorini.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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