Super great simple layout that is close to that “apple” feel but kind of only uses it for the good stuff and then brings in it’s own good stuff. I really love how the page just keeps it simple and shows you the screens of the app, like BLAM there you go, snag it. It really works.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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