Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
packbags
PACKBAGS are tools for storage. As a firm believer in the endless opportunities of limitations, Our founder Alei Verspoor created a brutally simple design system. We offer 100 modules. No more. These modules are either made in our atelier in Amsterdam or close-by by skilled craftspeople. With our 100 modules you can design anything you need to pack everything you want. If something wears off , you simply replace it with another module. Design as you like or choose a preset configuration.
News & Articles
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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