Very straight-forward website with interesting colors and succinct copy, yet you get a real sense of the teams personality rather quickly. The home page is packed full of information, you can get a vision for the width and breadth of this company’s skill-set and past work experience without really needing to dig deeper. When you do dig deeper the portfolio gives a nice quick description and view of what services the team performed for the client. I’ll also have to say this is the first time i’ve ever come across a design team that is all brothers and sisters. The three Perels all work together, that’s kinda cool.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
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