Very straight-forward website with interesting colors and succinct copy, yet you get a real sense of the teams personality rather quickly. The home page is packed full of information, you can get a vision for the width and breadth of this company’s skill-set and past work experience without really needing to dig deeper. When you do dig deeper the portfolio gives a nice quick description and view of what services the team performed for the client. I’ll also have to say this is the first time i’ve ever come across a design team that is all brothers and sisters. The three Perels all work together, that’s kinda cool.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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