Finally – really good state government website for New York (I hear RFPs being typed out for other states as you read… well we can dream right?) Great organization and really visually established sections. I’m curious about the billboard, cardish design slider – it’s different, and I’m still deciding whether I like it or not – but I definitely get the intent (which is good). The only bad thing is on the Attorney General and Comptroller links go to… wahnt wah… (Debbie Downer site – sorry NYgov – that was probably mean – but kills the experience. To be fair, if you link from the home page, there is a warning that you are visiting another site).
@nygov
Sign-Up: Enhancing Conversions through good UX
Optimize your website’s sign-up process by focusing on clarity, ease, and user mindset. Clearly explain the purpose, benefits, and steps, and use social proof to build trust and drive conversions.
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