Ah man – check out this site by Nature Digital out of LA. While I’m not as wild about sites that change the footprint of your cursor, it’s cool here with the video background. But what is really cool is the layout and movement of the case studies – love the video and how it passes over to the left as the detail info starts to scroll on the right. Also love the transitions from the hamburger drawer menu to different pages – and also love the Work page itself – all very sweet!
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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