I like the texture and cold glass imagery work that’s gone into the background of this page. It’s funny how the little details of a site can really help to tell the story. Not wild about so much flash in the sideshow but it doesn’t detract and I could go either way on the execution choice of flash there. The website is fairly simple in terms of content, that’s cool, the graphic impact of the site’s detail work really sells the company’s brand most of all.
I like the texture and cold glass imagery work that’s gone into the background of this page. It’s funny how the little details of a site can really help to tell the story. Not wild about so much flash in the sideshow but it doesn’t detract and I could go either way on the execution choice of flash there. The website is fairly simple in terms of content, that’s cool, the graphic impact of the site’s detail work really sells the company’s brand most of all.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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