Really neat looking design, using the vertical gridlines in the design. The section on the far right that rolls to that lower position as the browser window is scaled smaller is a bit odd though, not sure why the necessity to do that but not the other grid columns. Overall the site is interesting and really looks like an architecture firm. Heavily type driven and rather minimal despite all the images and copy. I am kind of left wanting more interaction on the link elements but that’s probably just me.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.




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