New Hope

This new site launch by SimpleFocus is very intriguing to me. It has a nice simplified feeling to the layout visually but there’s still just about as much “stuff” on the page as any typical site I’ve seen. I can’t help but think this is largely derived from the experience Simplefocus has developed utilizing their eye tracking testing techniques.

Study this site, it’s good stuff!


Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.