I love the different background images and color shifts as you go from page to page. The wide looking format on this design is pretty good too, I don’t see that much. That feeling that the site is “wide screen”, I like it. There’s a lot of interactions to discover on this site, for example the “media center” off the homepage is out of control – great.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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