There’s a glitch in the Matrix… sometimes glitches are good, like nClud out of DC – their site is trippy, but a cool experience. Great transitions between pages, and creative use of type heavy pages. (I do think the Pink Floyd documentaries I watched last week are playing with my head a little when I seem to get lost in the hero image on the home page…)
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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