I really love the simplicity of this site. It’s just a really well designed blog with almost perfect typography. The selection of FF Tisa and Proxima Nova Condensed from Typekit is a good choice. I do think the body text size could be slightly larger, this would make it slightly easier to read. As it is, it seems a bit dense. But, overall, this is a good example of how well chosen type with large evocative editorial background image is all you need.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.





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