The emma website is very crisp. I dig that top nav and how crisp and brite it looks to me. The “get started” call to action is easy to find and understand and I like that it’s echoed on the page a couple of times. The overall layout gets more dense with content as you move farther down the page but that’s how it should be I think for a product like this.
Bold Minimalism Isn’t New, It’s Just Louder This Time
Bold minimalism is trending again, but it’s nothing new. Explore why this confident, clean design style is resurging, and how it’s rooted in decades of visual clarity and typographic strength.
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