Interesting content with a good looking strong design to boost it up. I love how it tells their story so well and sets the tone with the visual brand at the same time. Makes me want to get out on the lake and catch some catfish man.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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