Really great illustrations on this site, it’s totally built around it. It just works so well with the illustrations it’s almost fun to play with. It’s also pretty clever how it starts off in the middle of the page, very clever work here.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.





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