I like this website because it’s not overly fancy. It has a strong graphic punch and some neat visuals that have been clearly crafted by hand, like the timeline section. It’s a nice example of a website doing what it needs to do for you.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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