I had fun with this site. Translate from French (if you want), and scroll down. The experience isn’t overpowering, but it conveys the right mix of playful and cool – which is perfect when you’re essentially selling a lifestyle service. Since it launches in June in Monaco, it just gives me one more reason to the south of France and Monte Carlo (and yes, I know Monaco is it’s own country – I looked it up on Wikipedia…haha).