I had fun with this site. Translate from French (if you want), and scroll down. The experience isn’t overpowering, but it conveys the right mix of playful and cool – which is perfect when you’re essentially selling a lifestyle service. Since it launches in June in Monaco, it just gives me one more reason to the south of France and Monte Carlo (and yes, I know Monaco is it’s own country – I looked it up on Wikipedia…haha).
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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