This is a smart and beautiful site. It packs in all the elements of a slick magazine, but on one page. I’m not usually a fan of modals, but these work because of the “static” nature of the site.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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