My first thought after going through this site was, “me want.” Which should be the point of a site like this. Then I remembered that I’m looking at the site for a different reason… so… basically, I had a good time on the the site – good and timely use of interactivity and video to show use and functionality of the product. I also like the vertical nav on the right – it actually feels more natural over there, and useful. And did I mention: me want…
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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