Funny naming aside, this design is very nice. I love the logo and the animated clouds with fighter jets – can’t beat that stuff! I like it most because underneath the guts and glory it’s a simple layout with some nicely worked typography. I dig the contact form too, I haven’t seen a layout like that used in a while, interesting.
Funny naming aside, this design is very nice. I love the logo and the animated clouds with fighter jets – can’t beat that stuff! I like it most because underneath the guts and glory it’s a simple layout with some nicely worked typography. I dig the contact form too, I haven’t seen a layout like that used in a while, interesting.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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