Now something completely different. This is the marketing website for the Mercedes-Benz Vans. It’s pretty straight forward but show’s some pretty good maturity and pacing. I love the lower section of the page as you scroll and the images are on left and right and go back and fourth.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




0 Comments