Mctimberco.com is a great little site. It’s a strong synthesis of lush photographic color, texture and well formed typography. Its also a great case-study on simplicity over theatrics. The only detail that somewhat bothers me is the banners, which are a little out of place in this design. They certainly emphasize the headlines but It’d be nice to see a little texture. The banners are the only part of the site that looks like they were made in Photoshop. Still, its a little detail that doesn’t detract from the positive vibe of the site. The consistent use of icons is also a strong feature of the site. Plus, how often do you see “Ethics” as a main nav item??
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





Very nice; clean and elegant with a two-tone color scheme. I love anything related to forestry and they did a wonderful job. I especially love the tree backdrops int he header, everything comes together nicely.
Actually the web looks basically quite similar to http://oestervangskovbrug.dk.
@Freeze – that’s a stretch. I agree they both have trees, but c’mon.
Well, I have not said any of the two sites to be a copy/inspired. Probably the authors do not even know anything about each other, my point was just the coincidence itself — same menu layout, quite similar heading patter etc.
Sorry if I misunderstood you Freeze. Sounded like what you were saying was they looked the same.