Really cool vertical parallax site design for McCafe®. I love the beans that float around as you scroll and the lower sections’ overlaying each other slightly are pretty well done. It’s nice to see a website for a mega-large organization, even if it’s a smaller section of it, do something like this.
Really cool vertical parallax site design for McCafe®. I love the beans that float around as you scroll and the lower sections’ overlaying each other slightly are pretty well done. It’s nice to see a website for a mega-large organization, even if it’s a smaller section of it, do something like this.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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