Interesting layout with the header and exposed sub navigation elements that fold up when you ‘minimize’ it. Also with the large images in the background that constantly change/update. It’s a really well done site, especially as you navigate around and discover there’s a lot of detail in the content on each sub page. Sub pages are all a little different and that’s engaging to me, it also shows a love of building websites, that kind of stuff goes a long way.
Interesting layout with the header and exposed sub navigation elements that fold up when you ‘minimize’ it. Also with the large images in the background that constantly change/update. It’s a really well done site, especially as you navigate around and discover there’s a lot of detail in the content on each sub page. Sub pages are all a little different and that’s engaging to me, it also shows a love of building websites, that kind of stuff goes a long way.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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