When we were in Nashville last week for BDConf, I walked into a concert for one of Master Channel’s clients, (no, not R5 with Ross Lynch from Disney’s Austin and Ally… which my kids watch..) but country star, Kip Moore. And yes, I used the website they built to find out who he was.

Master Channel looks like they’ve built a platform that combines website, social media integrations, merchandising (for bands), and give the user one login (one database) for all. I like that. I also like their website – a combo of video background, then real images coupled with icon animated gifs. It’s like a good app / platform page – but with a cool product (which isn’t always the case).