Ahhh – our friends at MailChimp have put our their 2015 Year in Review – and it’s pretty sweet! I love how it starts with the mariachi band cover of the Star Wars theme – and even though it’s a simple site, the color and vibe really speaks to MailChimp’s fun philosophy.
Ahhh – our friends at MailChimp have put our their 2015 Year in Review – and it’s pretty sweet! I love how it starts with the mariachi band cover of the Star Wars theme – and even though it’s a simple site, the color and vibe really speaks to MailChimp’s fun philosophy.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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