Hands down a superbly designed and executed website for Lift Interactive. It’s full of some really great interaction design that also doubles as a super simple layout too built up with solid illustration work. It’s layered, that’s what i’m trying to say here. It’s a nice layered design, from content to visuals to interactions. There’s more as you make your way through the website like on the about and work pages specifically. I love this site.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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