I like websites that are simply executed but deliver so very well. From the large images (that are super nice looking) to the ivy that surrounds the lower half of the home page’s marquees. When you’re able to hit good notes like that with easy looking execution you know you’ve done it well.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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