Oh man, I luuurve this website. It’s simple and minimal and it’s deep at the same time. I love the case studies that he’s built out for each project. That’s how it’s done!
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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