I love the “vibe” of this website. The way the main section changes across screens is smart and subtle. I also love the way they used the fixed background image as you scroll to keep a nice rhythm going for you. The play between muted and strong colors goes a long way too. Great looking site!
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
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