Holy hell I love this site design. The way the main hero area/image merges into the main site is brilliantly done. Then the rest of the layout is invigorating. Do me a favor, just spend some time on this site and tell me what you think!
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




What a fantastic vertical visual layout. Makes me want to be sitting at that table.