Really nifty minimal design approach. It’s hard to do to minimal well. It’s not simply about being ‘simple’ – it’s about having less or just having what’s needed. This website is minimal and also has interactions and fun in places where they are pleasantly surprising. Well done.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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