I love the realistic elements worked into this design, and the colors are so rich and inviting. The design kind of falls apart at the latest news section, but overall the design looks great ignoring that part.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
Home page = 1932 Ko !
The design doesn’t just fall apart at the bottom, it’s basically non-existant. Suddenly the font is Times instead of Arial like in the intro and the images just sit there on an own line. It’s like some CSS is missing.
But looking at the source code I see that all the text at the bottom section is marked up as fourth level headings with a lot of inline styles. So obviously this is a result of the use of the WYSIWYG editor by someone without any experience in web development.
Totally, sometimes a client can wreck a good design. (I’m just assuming there…)