Fun looking design that’s very business oriented at the same time. The main illustration is nice and the small interactions on it give me a certain level of enjoyment to check out. While the overall tone is clear and focused and get’s to the point there is still a level of fun here, and it’s not over the top. I particularly love how every page has been given some design love. Completely worked over and a great overall experience here.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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