Beautiful website, I love the color and the type as well as the simple grid layout. It’s complex but simple in it’s straightforward display of everything. I do wish it would explain what it IS in a more simple way, as is you have to read a few pages to put it all together. Perhaps the concept is complicated – that’s okay, just tell me faster…?
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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