Damn I love these type of websites! The interaction helps tell the story visually, as you scroll the bottle is emptied. Makes me really scroll around and take in all the content, very clever. What really takes a site like this beyond just being a novelty is solid illustration and execution and this site has a heap of that stuff.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.





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