Damn I love these type of websites! The interaction helps tell the story visually, as you scroll the bottle is emptied. Makes me really scroll around and take in all the content, very clever. What really takes a site like this beyond just being a novelty is solid illustration and execution and this site has a heap of that stuff.
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
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