Involvio has a pretty cool little site. As we see video backgrounds come into play, they are either overt or muted – and I keep thinking that the muted, with added text, plays better to market your website. The rest of the site is clean, with good app-selling images, and cool little icons and illustrations. The muted green #6bbe98 also gives the customer the “green light means go” idea – hope it increases your sales!
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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