Involvio has a pretty cool little site. As we see video backgrounds come into play, they are either overt or muted – and I keep thinking that the muted, with added text, plays better to market your website. The rest of the site is clean, with good app-selling images, and cool little icons and illustrations. The muted green #6bbe98 also gives the customer the “green light means go” idea – hope it increases your sales!
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
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