In need of a revamp of their brand identity and website design, Inkling approached strategic branding agency, Percept. The result was more appropriate brand positioning and a brand identity that represents the personality of the organisation.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




0 Comments