This is a pretty straightforward site in terms of design, but it’s well done. It’s chock full of content but presented in a way that doesn’t overwhelm. Color, shape, and contrast are a few basic design principles well executed that help give this site a polished look. More importantly, it’s a great example of aesthetic and marketing working together for good. The copy is clever when it needs to be and not full of fluff. They’ve done a great job of quantifying their product’s benefit, and backing it up consistently with testimonials and other supportive copy without seeming too “salesy.” A small thing that bugs me is that text hyperlinks don’t have a hover state. That seems like an oversight more than intentional. Navigating through the site overall seems to be easy and clear though, which is helpful when you’re dealing with a more technical product.
Review by: Maria Frey
@mariafrey | mariafrey.com
This is a simple and clean site for a product (industry) that is notorious for being complicated and full of content. Content was presented in a simple “idiot proof” fashion. Easy navigation, and I like the video element utilized to show off the leadership of the organization. Make it much more intimate. I like the photos, they clearly express small business and also give it a human factor which really draws you in.
Colors aren’t too overwhelming, fresh, clean and didn’t feel too pushy on the sales side. Missing drop downs which bugged me a little but not sure if that was intentional. I think it was definitely a step in the right direction.