Incase is a company that makes well designed products, they specialize in their new iPhone cases, which are quite nice. It’s always refreshing to see a company that makes well designe products take the same time and care with their own brand and design.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
Awesome site. Easy to navigate and very cool at the same time. Also make great products. I give it a solid 10.