This site also has some nice openness to the design that leads to good visual rhythm as you make your way down the page’s content. The thing I really love most about this site is that the sub pages have all been given the same amount of thought and care as the home page, that’s really something too. Spend some time clicking through this site.
This site also has some nice openness to the design that leads to good visual rhythm as you make your way down the page’s content. The thing I really love most about this site is that the sub pages have all been given the same amount of thought and care as the home page, that’s really something too. Spend some time clicking through this site.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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